Each time we speak to a new potential customer, I have a list of questions that I want to get out answers to. First of all we need to know if they had ever had taken their car to professional detailers before. Most of them say “No” or they are confused on what their answer should be. Of course, any car owner has cleaned his vehicle at some point, but we want to asses the value that the owner get for the paid price, when he is taken out of the process.
If you ask two different professional detailers “what does professional detailing mean?” you will get a few similar ideas, but even experts build different business models in this industry. Some companies have fixed location for exterior and interior detailing, while some are mobile, going to their clients home or office with everything needed (glass cleaner, interior detailing brush, microfiber towel, door panels solution, dedicated solutions for vinyl and plastic surfaces, leather seats, interior surfaces, steering wheel etc.). But most of them offer full interior detail services from cleaning the exterior to auto finesse details and even hanging air fresheners at the end.
Other detail shop offer complete auto finesse services, from exterior and interior car cleaning it to installing window protective tints, paint finish, ceramic coatings, stain removal, air conditioning cleaning, drying process, preparing your car for cold weather, a full car detailing package. Most companies focus on presenting their car full detailing services and presenting the products they use when defining detailing, but it means much more than that, it is about the experience offered to the client. We believe that car detailing Bedworth is meant to make clients happy like they just bought the car ð
We focus on a personal approach to respond to our customers’ needs and give them specific services for their vehicles. Before suggesting any service we make an onsite inspection and find out what the client expects as a result (to be shiny, to keep it like new, get some repairs done). In this process it is all about trust, we need to build trust and ensure the client that we are doing out best to deliver what we promise, sustained by our past experience. We are here to answer any questions and concerns in order to make everything crystal clear, not only car interiors. In order to live up to these expectations we only use professional leather cleaner, glass cleaner, door panels cleaner, leather conditioner, clean microfiber cloth, special air vents cleaner, special detailing brush and other high quality products. Even though this industry is still not very well regulated by the law, we care about your car and your happiness and we invest in our team, products and image.
Education for this domain should be continuous as tools change, cars change and a professional detailer must be up to date all the time. Also, clients become more and more aware of the fact that they need this kind of services in order to take care of their car properly and prolong its life. More and more car owners are starting to search for “ceramic coating car near me” or “detailing car polish cars near me”, “polishing car paint” which means that they are interested in more than a quick wipe for their cars. Using simply spray and paper towels is just not enough anymore. This is why, it is very important to choose a trustworthy partner to take care of your car interior detailing, entire car actually, properly. Therefore, look out for all signals that will show you their professionalism: they are registered and insured, have all necessary licenses and certificated to provide these services. In addition, it is important for them to be able to show you a portfolio with past work and you should be able to find some testimonials and reviews from past clients on their website and social pages. Did they attend any courses or training in the past year? Have they invested in their location and tools? Do they have more to offer than some wash mitt, car interior cleaner for all purposes and a foam applicator? This is were de differentiation is made!
What does Professional Detailing mean?
Clients that are not used to these services will for sure want to know the difference between your company and another car detailing company he saw advertised online, so you need to be prepared to explain why they should choose you. Not any car cleaning company is a detailer, as most of them only provide basic cleaning services that don’t even include a scrub brush, total interior cleaner (they only clean the carpets, or vacuum the seat covers), cleaning the steering wheels professionally or use a suitable cleaner for door sill, door panels and door jambs. Being able to just do some light dusting, lightly spray the car and hang an air freshener is not quite what detailing means.
The main difference between basic car cleaning and car detailing is like the difference between fast food and fine dining. You get what you pay for, so don’t expect special leather cleaner, leather conditioner, upholstery brush or upholstery shampoo when you go to a basic car wash. You don’t see any luxury cars there that are looking like new when they drive away, right? Don’t get me wrong, classic car wash is very good for routine cleaning, but your car need more than that from time to time.
These are the 6 criteria that make a professional car detailing professional
1) Equipment and tools
2) Detailing products used
3) The expertise, skills, and experience
4) Additional detailing services available
5) Google customer reviews on previous projects
6) Final result
1) Equipment and Tools
In order for the results to be as expected, or even better, it needs to be done with the proper tools and equipment, meaning that each surface dirt has it’s own solution (leather interior or faux leather surfaces are different from the fabric seats, interior glass should be cleaned with special damp cloth, different from the one used for the floor mats). Special equipment and tools include: professional vacuums, ozone generators, upholstery cleaner, vinyl protectant, small detailing brush, leather brush, specialized pressure washers and many more.
2) Special products
Second, but as important at the first key point, are the products used to support the work of detailers. In detailing is not just about cleaning grime, oil, dirt from the car, but also use effective, safe and protective products that sustain the longevity of the materials in the car’s interior and the car’s upholstery.
3) Expertise, Skill, and Experience of the Detailer
The third component that must be taken intro consideration is the experience, skill and expertise of the professional. Using the above mentioned products, tools and equipment combined with the skills and experience will create the perfect detailing experience. A well experienced detailer has a trained eye and is able to assess your car and give you a full analysis of what it needs. A car is a big investment for the owner, therefore it should be taken care of by a professional.
4) Additional detailing service
Professionals can provide extra services for their customers in order to ensure them a perfect and beautiful ride for a long time. Your car needs different thing during different periods of time, therefore it would be better to find a trustworthy detailer that you can go to, anytime you need a makeover for your car. Complete detailing services usually include: paint protection film, paint correction and ceramic coating. Ceramic coating and paint protection films are meant to protect the vehicle paint, while the paint correction is meant to remove blemishes, scratches on the exterior surfaces or swirl marks and help bring it back to the original condition. The final result will be a glowing finish that reflects as a mirror. Having more options from the same supplier saves you a lot of time, trouble and money!
5) Google Customer reviews on previous projects
Finding out what you can get from a certain detailing company is easier by reading their clients’ reviews online: on their website, on Google and social media. Nowadays in much easier to know what past customers think about their experience, as you have so many instruments at hand. A trustworthy business that offers quality every time, will have a lot of good reviews to sustain that. Lots of positive reviews on Google, from customers, is a strong sign of professionalism for any company in any domain.
6) Final result
All things considered, the final result is what matters most about detailing services. As you might have understood by now, detailing is not just basic cleaning. It is a combination of removing dust, pathogens and dirt, and the application of proper professional products in order to provide a clean and beautiful shine, lasting protection for the car, it’s leather surfaces. The main objective is to make it look as closer as it was in the showroom. Professional detailers will definitely have before and after pictures of their past projects, as they put a lot of passion in their jobs and like the results they are getting. With a quick internet search you could find those online for sure. What you get in the end? A beautiful car that looks as good as new, free of pathogens, dust and dirt and with a great smelling air freshener (cigarette smoke free).
What are the Top 3 qualities you should look for in a professional detailing company
Working in this industry can be rewarding, as a detailer has a very important role in the process of reconditioning old cars and make them look and feel as good as new. Besides providing thorough vehicle interior cleaning and exterior cleaning, they also offer polishing, waxing, vacuuming and many other services. The role of detailing professional includes a wide range of responsibilities, from making sore the car is perfectly cleaned to applying the most adequate products for protection and shine. So, the top 3 qualities you should search for in a detailer are:
1. Providing Good Customer Service Through Strong Communication Skills and Attention to Detail
2. Having Technical Know-How Working on Various Auto Detailing Tasks
3. Relying on Multitasking and Endurance to Succeed in Your Auto Detailing Career
Our detailing studio is located in Bedworth, only 10 minutes drive from Coventry Arena. We offer a free appraisal of your car, after which we will present you with the available packages depending on its condition and the finish you want to achieve. If you are not available to visit us, simply give us a call and we will be happy to explain all of the details over the phone.
